Create Your Portfolio

Is the student able to articulate a marketing objective and KPI for their pretend campaign?

• Selected one of the three products: DMND Program, Enterprise, Your Company
• Listed one marketing objective for the product selected.
• Stated your primary KPI.
• All answers should contain sufficient detail to convey an understanding of the material and have a clear focus on the product chosen.

Does the student understand how to craft a value proposition?

Your value proposition should relate to the product chosen and include:

• Your answer must use the Geoffrey Moore’s template for the product you chose
• What is being sold
• The benefit of the product
• The target customer
• What makes the offering different from competitors - what makes you unique.

Is the student able to present their Customer Journey Based Marketing Plan, Budget Allocation, and campaign results and evaluation in a professional way?

• Project has been submitted using the template provided DMND Template, Corporate Training Template
• All of the required slides have been completed
• All extraneous slides have been removed from the presentation
• All work has been presented in a professional way

Does the student know how to build a Customer Journey Based Marketing Plan?

• Clearly stated the marketing objective and for their marketing efforts outlined
• Provided a Target Persona for their marketing plan
• Outlined and provided marketing tactic for each phase of the customer journey including messaging and channel in the table provided

Does the student know how to build a media budget for a Customer Journey Based Marketing Plan?

• Provided a budget allocation for media for the Awareness, Interest, and desire phase of the Customer Journey in the tables provided
• All calculations are correct and rounded correctly, i.e. standard numbers are rounded to the nearest whole number and money rounded to the nearest cent.
• The overall campaign that has been presented is ROI positive

Is the student able to showcase their work by providing high-level summaries of their projects throughout the course?

All required screenshots have been included in the submission Summary and results:

• Market your Content: Include your blog and social posts
• Run a Facebook Ad Campaign: Facebook Ad Images and Results
• Conduct an SEO Audit: Audit and Recommendations
• Run an AdWords Campaign: Ads, Keywords, Recommendations
• Evaluate a Display Campaign: Ad Images, Campaign Results, Recommendations
• Market with Email: Email Plan, Test Message, Recommendations